Nice little update on CoWorking at PSFK. CoWorking advocate Geoff DiMasi says:
“It’s not about making money,” explains DiMasi. “It’s like when you were a kid, and you had a clubhouse… it’s a way to feel like part of a community.”
Awesome description. Looks to me like the guys over at The A Place in St. Paul are onto the right thing. I’m looking forward to checking it out.
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To the extent Wired Magazine is an accurate reflection of what techies are doing, CoWorking is apparently where it’s at. From the latest issue of Wired:
It may be true that ‘working in Starbucks’ is tired, but at least here in Minneapolis, it seems as though working in a Caribou, or Dunn Brothers, is not just Wired, but downright jittery. Could it be that Minneapolis is such a vanguard that we cruised right by the specialized CoWorking space and went straight to the vertically-integrated coffee shop-cum-workspace (a la Dunn Brothers)?
In fact, it seems like this town is some kind of coffee shop epi-center. On a lark, I went to Google trends and typed in ‘Coffee Shop.’
Minneapolis leads the nation in searches for the term ‘Coffee Shop‘. WTF? What on earth does this mean? Ideas?
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